What we do

A pan-european online retailer and wholesaler that specialises in well-being products. We go to great lengths to identify innovative ideas that will enrich peoples lives and back that up with World class service.

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Our aim is to deliver a buying experience that gives you reassurance and real value. Our relentless commitment to excellence and continuous improvement is what sets us apart from other companies. Our technology is highly advanced, but our people are even better.
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Where are we based?

With a head office in Croydon (20 minutes from Central London), we also have established offices in India, Australia and New Zealand, but our people can be found in a number of locations from Costa Rica to Naples. A truly global operation with a good blend of expertise in a wide variety of functions that help deliver an end product that has seen us grow consecutively every single year since inception.

What do we sell?

We have over 650 different product offerings including some of our own brands that include devices, supplements, topical creams and clothing. Our buying team carefully selects products from around the World and from reputable suppliers who share our commitment to outstanding quality, safety and effectiveness.

How did we get here?

Starting in 2005, we recognised that there are some products that people just didn't want to walk into a shop and buy. As a result, ShytoBuy was a unique proposition that quickly developed a loyal fan base. It wasn't long before customers started asking us for weight management aids and so WeightWorld was launched as a dedicated brand. Some years later and after having recognized that there was a need to natural and organic beauty products, Le Luna was born. In 2018, the business launched Animigo that offered supplements for cats and dogs. Our wholesale division was started back in 2015 and has also grown from strength to strength.